BUYING ANY PRIVATE LABEL RESALE RIGHTS PACKAGE
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By Rose Vidal in General Published: Saturday, 23 June 07 - 06:22 AM (GMT) Last Updated: Saturday, 30 June 07 - 08:48 PM (GMT) |
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THE THREE QUESTIONS YOU MUST HAVE ANSWERED BEFORE
BUYING ANY PRIVATE LABEL RESALE RIGHTS PACKAGE
Question #1 - Are people actually searching for
information on this subject?
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I know this seems like a no-brainer, but you might want
to think twice before picking up the rights to an eBook
on how to make money scrubbing toilets on the weekends.
Sure, there are people who DO it, but are people
actually looking for information on this subject...
that's the key.
For example, when I was a teenager (many years ago) the
Nintendo Entertainment System was the most popular game
system out there. But now we have game systems like the
XBOX and Sony Playstation 2, and the original Nintendo
is now obsolete.
Sure, you might think that an eBook on how to beat
those old Nintendo games might be a smart investment
(after all, maybe you and your friends still play those
games), but you have to wonder... are people actually
searching for information on these games anymore?
The answer is obviously "no". Sure, there might be a
few stragglers left, but you want to pick a topic that
LOTS of people are actively searching for right now.
One of the best ways to do that is to see how many
searches are done for a given keyword that you're
interested in. You can do this on Overture's website
anytime at this URL:
LESSON LEARNED - Just because something SOUNDS like
it's a good idea doesn't mean that people are actually
looking for information on this subject. Always do your
homework first.
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Question #2 - Who would want the information that is
presented in this product, and more importantly... do
they have money to spend on it?
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One of my marketing buddies came to me all excited one
day, because he had just purchased the private label
rights to some content on how to do fancy "instant
messaging tricks" with AOL instant messenger.
I said, "Well that's great, but have you thought about
who your target market is? Have you thought about WHO
actually searches for this kind of information?"
It was obvious that he hadn't, and when he realized
that his market was mostly teenagers who aren't even
able to order his product with a credit card, he
scrapped the project.
LESSON LEARNED - Make sure you're going after a target
market that has money to spend on your information, and
also has the means to spend that money (a credit card).
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Question #3 - Can I customize the content that I'm
buying any way I want?
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Since private label resale rights are a relatively new
subject, not everyone who offers them has the same
terms. Some people will only let you change the name of
author and the title of the product, but they won't let
you make changes to the content itself.
This is not good, because it limits how flexible you
can be with your marketing. For example, you might want
to take the raw content and divide it up into premium
quality articles to be used in a members only website.
Or you might want to give away a few chapters of the
eBook in order to build a mailing list. Double check
and make sure that you have the flexibility to do
whatever you want with the content you're buying.
SIDENOTE: Most product developers who are selling
private label resale rights will let you do whatever
you want with the content except sell the resale rights
to it. This is standard practice, so don't be alarmed
if you come across this. After all, if you're selling
the resale rights as well, then you're competing
directly with the product developer, and they don't
want to create any new competition.
LESSON LEARNED - Make sure you have the flexibility to
alter the content that you're buying in any way that
you see fit (within reason).
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IN CONCLUSION...
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Private label resale rights is a new and exciting area
of marketing that makes it possible for the everyday
person to have a product that they can call their own
(and put their own name on it without having to go
through the trouble of developing the product itself.
Never before has there been an opportunity to create
your own product line like this. If you're interested
in picking up the private label rights to some really
amazing (and profitable) products, then you can do no
better than to check out The Private Rights Members
Only Website.
It's an amazing new site where you can pick up the
rights to products that are ready-to-sell for only
pennies on the dollar. Go ahead and check out this URL
right now, while it's fresh in your mind:
To your success,
Paul Kleinmeulman #1
Australia
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